The newly released video campaign by Prada, has got my body thinking, and my mind movin’ to the off key beats and 1920’s chic.
What song is playing in the campaign video? Hm…
When I originally saw the collection, back in September, I fobbed it off as “cute” (nice inspiration, kool interpretation, but not intellectually stimulating). However after seeing this video campaign for Prada’s Spring/Summer 2011 collection, I have changed my mind.
I have been forced to realise how central branding and ideological ideas are to my love of fashion. Without a concise concept for me to identify with, I have no interest in a trend, style, collection, or subcultural movement etc. It has to speak to me of more than I can see. I’m gonna talk some more about this another time.
Some behind the scenes footage…
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